E-commerce

I interned at Alzerina Jewelry, a boutique fine jewelry studio in Brooklyn, NYC. I authored 26 original character-driven product stories for the “Cabo Verde Believe” collection, a jewelry line inspired by Cape Verdean culture. Through storytelling that blended cultural heritage, emotional narratives, and brand voice, I created product identities that elevated the collection beyond description into a cohesive brand experience.

Being organized on Shopify is enough to drive traffic for small businesses. In fact, coding can often make things worse. SEO technology may become obsolete before it fully matures — and ironically, it still relies heavily on manual editing.

I interned at Alzerina Jewelry, a boutique fine jewelry studio in Brooklyn, NYC. This post shares how I supported the launch of their “Cabo Verde Believe” collection through e-commerce strategies, storytelling, and visual content.